The best websites need a solid foundation before development, and constant maintenance after.
C3’s website services begin on the ground and extend all the way to the top. We begin with a comprehensive analysis of existing site infrastructure and combine it with detailed discussions with your institution’s IT team, staff, and 3rd party vendors to fully understand requirements, limitations, and aspirations.
The Client Relationship Manager (CRM) then provides a watertight recommendation list to management for review and approval prior to build. We ensure that all necessary infrastructure, such as SSL Certificates, and Malware Protection Plugins are purchased and deployed if needed, and that the institution assumes complete control over all infrastructure (hosting, domain, themes, etc.) and digital identities (social media ownership and Google Business ownership).
We ensure constant monitoring, updating and maintenance of all infrastructure.
Constant content updates, multiple upload requests, and rapidly updating material. An institution’s content needs are diverse and complex. A unified and centralised content management framework is the only way to ensure compliance and quality in your institution’s content portfolio. The C3 Framework’s proprietary Content Tracking System (CTS) ensures that all content is captured, approved, and published through a single, simplified framework.
We provide in-depth training in the CTS tool to Specific Points of Contact (SPOCs) at your institute, who liaise between your personal Client Relationship Managers (CRMs) and institution authorities to supply content for publishing.
CRMs are also responsible for collecting new content and data from institute departments and authorities. The beauty of the CTS framework lies in reporting and automation: based on your academic calendar, the CTS generates requests for event information and reports, produces a comprehensive report on compliance, and creates reminders and escalation mails in case of delays in content supply.
Social Media Management
Facebook, Instagram, Google+ and Twitter. Social Media is a powerful tool not only for brands and corporations, but for institutions to tell their stories and highlight their accomplishments.
The C3 Client Relationship Manager (CRM) works with SPOCs at your institute to identify relevant Social Media channels to build presence on, and develop robust Social Media Calendars to engage and build your audience.
Our in-house experts in Graphics Design and Content Writing develop creative posts to drive the Social Media Calendar, while the CTS tracks and captures responses and engagement levels.
A detailed summary is available in real-time to college management to monitor performance.
Online Reputation Management
Whether it’s potential students, quality faculty, or national accreditation agencies, your institute’s online image will likely drive the very first impression.
Our CRMs work with your institute’s Specific Points of Contact (SPOCs) to identify the channels upon which to build your online reputation. Our specially assigned Social Media Manager (SMM) then collects existing reviews and content about your institution and collates it in the Content Tracking System, flagging negative reviews and forwarding them to the appropriate authorities for rebuttal.
SMMs also work with SPOCs to obtain positive reviews and testimonials to build a strong reputation. The college has constant knowledge of their online reputation through the CTS, which provides a Month on Month ORM score along with trends and improvement recommendations.